As an SEO specialist you will play a pivotal role in optimising our online presence and ensuring our websites rank prominently in search engine results pages. You will collaborate with our marketing and web development teams to enhance our digital strategy, improve organic traffic, and drive conversions.

How you will contribute:

• Conduct keyword research to identify high-potential keywords and search trends.
• Optimize website content for target keywords, including on-page SEO improvements.
• Create and implement link-building strategies to improve off-page SEO.
• Monitor and report on website traffic, rankings, and other key performance indicators.
• Analyze competitors' websites to identify opportunities for improvement.
• Collaborate with the content team to create and optimize SEO-friendly content.
• Stay up-to-date with industry trends and search engine algorithms to adapt strategies accordingly.
• Provide SEO recommendations for website design and user experience improvements.
• Perform technical SEO audits and resolve issues impacting site performance.

Ideal Candidate:

• Proven 1-2 years of experience as an SEO specialist or in a similar role.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• Strong understanding of the technical aspects of SEO; demonstrable, working knowledge of search engine algorithms, Robots.txt and website architecture (HTML, CSS, JS, and website development principles) and ranking factors.
• Knowledge of on-page and off-page SEO best practices.
• Excellent analytical and problem-solving skills.
• Strong communication and teamwork skills.
• Certification in SEO or related fields is a plus.